An introduction to Television and Cable for the introductory class or for the curious.

As an introductory textbook one of the measures of the quality of the book is how successful it is. Our publisher, McGraw-Hill, says that its market research indicates that it is the second most popular introductory text for four year institutions falling behind only Sydney Head’s (and his co-author’s) introductory book.

If you like you may order a copy of this book or see other McGraw-Hill offerings.