a research text on negative political advertising published by Lawrence Erlbaum Associates.

Karen Cartee and I were the first to write a book exploring negative advertising which may be responsible for the number of reviews the book received. Behind the copy of the cover page, the reader will find copies of the reviews of the book. The reviewers reaction to Karen’s and my first book were very complementary. For example, Bruce Gronbeck wrote in his review, Overall, Johnson-Cartee and Copeland have certainly presented political and communication theorists with the foundations for new conceptualizations of negative advertising in the American electoral system. Robert Denton wrote, "Concise and well written, the authors’ comprehensive and systematic analyses of the topic offers a wealth of new and valuable information about the nature, function and impact of negative political advertising. Scholars and observers of American campaign politics will find this book an essential and valuable resource." James Combs said, "This is a book that is likely to be around for a long time, remaining the definitive study of perhaps the most remarkable recent communicative development in campaign politics." Dan Nimmo’s review for Choice, the serial that academic librarians use to make selections for their libraries, said "The work is comprehensive in scope, grounded in an appreciation for the tradition of negative campaigning in U.S. political history, cognizant of theoretical issues, thoroughly researched, well documented (the reference list has more than 450 sources), and replete with examples."

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