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	Education:	MA, PhD The Pennsylvania State UniversityBA California State University, Fresno

Gary A. Copeland is Professor Emeritus and former Chair of Telecommunication and Film and Professor Emeritus of Communication Studies at The University of Alabama.  He has also taught at the Universitat Klagenfurt in Klagenfurt, Austria and the University of Aruba.

Dr. Copeland is primarily known for his research in political advertising though he has written in several areas of study.  He is co-author of four books: Broadcasting/Cable and Beyond, 3rd ed., a telecommunication text published by McGraw-Hill, Negative Political Advertising: Coming of Age, a research text on negative political advertising published by Lawrence Erlbaum Associates, Manipulation of the American Voter: Modern Political Commercials, a research text that describes the effects and effectiveness of political advertising and Inside Political Campaigns: Theory and Practice which reveals the art and science of political campaign consulting, these last two published by Praeger.  He is co-editor of Critical Questions:  Invention, Creativity, and the Criticism of Discourse and Media, a critique of critical discourse published by St. Martin’s Press.  His work has appeared in such publications as The Harvard International Journal of Press/Politics, Critical Studies in Mass Communication, Journalism Quarterly, and Journal of Broadcasting and Electronic Media.  His work has been practical as well as academic as he has served as a paid political consultant to local, state and federal campaigns and has consulted internationally.

Publications

Books

• Johnson-Cartee, Karen S., and Gary A. Copeland, Strategic Political Communication:  Rethinking Social Influence, Persuasion, and Propaganda, Lanham, MD:  Rowman & Littlefield, 2004.
• Johnson-Cartee, Karen S., and Gary A. Copeland, Manipulation of the American Voter:  Political Campaign Commercials, Wesport, CT:  Praeger, 1997.
• Johnson-Cartee, Karen S., and Gary A. Copeland, Inside Political Campaigns:  Theory and Practice, Wesport, CT:  Praeger, 1997.
• Dominick, Joseph, Barry Sherman and Gary Copeland, Broadcasting/Cable and Beyond: An Introduction to Modern Electronic Media 3rd ed., New York: McGraw-Hill, 1996 (2nd ed., 1993; 1st ed., 1990).
• Nothstine, William, Carole Blair, and Gary A. Copeland [Eds.], Critical Questions: Invention, Creativity, and the Criticism of Discourse and Media, New York:  St. Martin’s Press, 1994.
• Johnson-Cartee, Karen and Gary A. Copeland, Negative Political Advertising: Coming of Age, Lawrence Erlbaum and Associates, 1991.

Other Select Publications

• Swain, William N., Gary A. Copeland & Karen S. Johnson-Cartee, “If My Commercial Makes Fun of My Political Opponent, Do My Race and Gender Make a Difference?”  a paper presented to a meeting of the Southern States Communication Association, Lexington, KY, 2001.
• Johnson-Cartee, Karen S., Gary A. Copeland, Amy Marquez, Jonathan Buford, and Joe Stephens “Examining Theodore J. Lowi’s Hypothesized Destruction of the National Republican Coalition:  The Bush and Dole Presidential Campaigns,” a paper presented to a meeting of the Western States Communication Association, Denver, CO, 1998 [revised edition published in Harvard International Journal of Press/Politics].
• McMahill, Rosemary, Gary A. Copeland, and David Roskos-Ewoldsen, “Role of Prior Context on the Perception of a Film Actor/Character” a paper presented to a meeting of the National Communication Association, Chicago, IL, 1997.
• Singleton, Loy and Gary A. Copeland, “FCC Broadcast Indecency Enforcement Actions:  Changing Patterns Since Pacifica” a paper presented to a meeting of the Broadcast Education Association, Las Vegas, NV, 1997.
• Jablonski, Cynthia, Patrick Jablonski and Gary A. Copeland, “The Effect of Humorous and Distressing Program Contexts on the Appeal and Effectiveness of Humorous Political Advertisements” a paper presented to a meeting of the Southern States Communication Association, Memphis, TN, 1996.
• Johnson-Cartee, Karen S. and Gary A. Copeland, “Political Advertising and the Politics of Racism:  The Role of the American News Media,” a paper presented to a meeting of the Southern States Communication Association, Memphis, TN, 1996.
• Roskos-Ewoldsen, David, Gary A. Copeland, and Kathleen Hoffman, “The Influence of Message Framing on Political Advertising” a paper presented to a meeting of the International Communication Association, Albuquerque, NM, 1995.
• Singleton, Loy and Gary A. Copeland, “‘Reasonable Assurance’ of Viewpoint Diversity:  Growth in Numbers of Broadcast Stations as an FCC Rationale for the Abrogation of the Fairness Doctrine,” a paper presented to a meeting of the Broadcast Education Association, Las Vegas, NV, April 1995.
• Hill, John and Gary A. Copeland, “Efficacy of Media-Specific Negative Political Advertising,” a paper presented to a meeting of the Southern States Communication Association, New Orleans, LA, April 1995.
• Wan Ngan Ting and Gary A. Copeland, “The Relationship of Channel Familiarity and Remote Control Use to Search Repertoire by Male Cable Viewers,” a paper presented to a meeting of the Southern States Communication Association, Norfolk, VA, April 1994.
• Johnson-Cartee, Karen S., Camille Elebash, and Gary A. Copeland, “George C. Wallace’s Legacy: Thirty Years of Negative Political Advertising,” a paper presented to a meeting of the Association for Education in Journalism and Mass Communication, Montreal, Quebec, Canada, August 1992.
• Aust, Charles F. and Gary A. Copeland, “Efficacy of Subliminal Communication,” a paper presented meeting of the Southern States Communication Association, San Antonio, TX, April 1992.*
• Copeland, Gary A. and Karen Johnson-Cartee, “Candidate-Sponsored Negative Political Advertising Effects Reconsidered,” a paper presented to a meeting of the Association for Education in Journalism and Mass Communication, Boston, MA, August 1991.
• Johnson-Cartee, Karen and Gary A. Copeland, “Alabama Voters and the Acceptance of Negative Political Advertising in the 1986 Elections:  An Historical Anomaly,” a paper presented to the International Communication Association, San Francisco, CA, May,  1989.
• Copeland, Gary A., “Face-ism in Prime Time Television,” a paper presented to the Southern States Communication Association, Memphis, TN, 1988 [Revised edition published in JOBEM].
• Nothstine, William and Gary A. Copeland, “Against the Bureaucratization of Criticism,” a paper presented to the Speech Communication Association, Chicago, IL, 1987 ERIC ED 286 251) [Revised edition published SCAP Annual].
• Davis, Donald M. and Gary A. Copeland, “The Use of Aesthetic Elements for Critical Analysis of Televisual Texts,” a paper presented to a joint meeting of the Southern Speech Communication Association and the Central States Speech Association, St.  Louis, Missouri, 1987 [Revised edition published in Journal of Communication Studies].
• Kappesser, Carl Christain and Gary A. Copeland, “The Effect of Sex on the Perceived Credibility of Baseball Play-by-Play Announcers,” a paper presented to the Eastern Communication Association, Atlantic City, New Jersey, 1986.
• Peterson, Jon Brian and Gary A. Copeland, “Perceived Differences in the Uses of Rock and Roll and New Wave Music,” a paper presented to the Southern Speech Communication Association, Houston, Texas, 1986.
• Copeland, Gary A. and Donald M. Davis, “Network Affiliation and Program Expectations,”  a paper presented to the Southern Speech Communication Association, Winston-Salem, North Carolina, 1985.
• Wilbanks, Robert and Gary A. Copeland, “Obscene, Indecent, and Profane Language on Radio:  More Than Seven Words,” a paper presented to the Western Speech Communication Association, Fresno, California, 1985.

Teaching

• Introduction to Telecommunication
• Telecommunication Aesthetics
• Motion Picture History and Criticism
• Radio Fundamentals
• Advanced Television Production
• Telecommunication Topics (Science Fiction Films)
• Telecommunication Effects
• Seminar in Telecommunication (Portrayal of Men and Women in Prime Time Television) (Mass Media and Social Influence) (Political Advertising)
• Theory of Communication
• Mass Communication Research Methods
• Mass Media Ethics
• Mass Media and Political Opinion
• Media Analysis Seminar
• Seminar in Communication Theory
• Seminar in Epistemology and Theory Construction
• Proseminar in Communication Studies
• Seminar in Communication (Political Advertising) (Computer Usage)
• Introduction to BASIC Programming
• Intermediate BASIC Programming

Awards and Honors

• Knox Hagood Faculty Award for the Outstanding Faculty Member of the School of Communication, The University of Alabama, 1987.
• Charter Member of Chapter 243, Phi Kappa Phi, University of Alabama, 1986-present.