On campus:	432A Phifer Hall, 205.348.8657
	Email:
	education:	MA, PhD, University of Oklahoma BA, Oklahom Baptist University

Michael Bruce came to the University of Alabama in 2011. Since 1996, he has taught courses in communication, advertising, broadcasting, and sports media at the University of Oklahoma and his Alma Mater, Oklahoma Baptist University.

Bruce’s professional experience includes various video/television production positions at television stations and in corporate communications. For more than a decade he has worked as a freelance TV director, technical director and camera operator for live television coverage of high school, college and professional sporting events. In addition, he partners with Hope Communications to complete media projects for Central, Eastern, and Western Europe. Recent projects have included work in Italy and a video project involving students in Barcelona.

Professor Bruce is actively involved in numerous professional organizations. He currently serves on the board of directors for the Broadcast Education Association. He was the founding chair of BEA’s Sports Division and served as the 2011 BEA Convention Program Chair.  Bruce is also on the advisory board of the Sports Video Group’s annual College Sports Video Summit.

Areas of Specialization

• Multi-camera television production
• Field Production and editing
• Sports broadcasting
•  International broadcasting
•  Arab television
• Communication and terrorism

Publications/Creative Work

Books

• Haigh, M. M.,  Bruce, M. D., & Craig, E. (2008). Mad Cow Coverage More Positive in Midwest Papers. Journal of Newspaper Research, 29.
• Bruce, M., & O’Hair, D. (2009). Magnifiying risk and crisis: The influence of communication technology on contemporary global terrorism. In D. O’Hair & R. Heath (Eds.), Handbook of risk and crisis communication. Mahwah, NJ: Erlbaum.

Teaching

• Introduction to Video Production
• Introduction to Communication
• Computer Graphics for TV
• Telecommunication and Society
• Media & Culture
• Introduction to Communication Technology
• Advanced Broadcast News
• Survey of Broadcasting
• Introduction to Sports Media
• Television Production Practicum
• Advertising
• Independent Study in TV Production
• Advanced Television Production
• Broadcast News Operation

Teaching Experience

Assistant Professor of Telecommunication – Oklahoma Baptist University  2006-present

• Tenured Fall 2009
• Teach courses in broadcasting, advertising and communication arts
• Course load reduction to manage broadcasting facilities as TV Production Manager

TV Production Manager / Lecturer — Oklahoma Baptist University n  1998-2006

• Department of Telecommunication, Shawnee, OK
• Taught courses in broadcasting and communication
• Supervised and scheduled activities in student broadcasting facilities
• Designed, equipped and maintained audio/video production facilities
• Produced institutional radio/TV/multimedia projects
• Executive produced, Bison Sports Network
• Scheduled student media and public/education/government programming on Channel 30

Adjunct Instructor — University of Oklahoma 1996-1998

• Taught the Survey of Broadcasting course

Graduate Assistant — University of Oklahoma School of Journalism n 1991-93

• Teaching Assistant for Introduction to Video Production course
• Developed curriculum and taught labs for video production courses
• Prepared studios and remote equipment for audio/video production courses
• Supervised activities in student broadcast studios

Related Experience

Freelance Production/Consulting n   1990-Present

• Produce/Direct/Technical Direct/Camera Op for TV coverage of sports and other live events produced for and/or aired on these media outlets (partial list), Cox Communications, PMTV, NO/OKC Hornets, C-Span, Sooner Sports Network, Cowboy Sports Network, KOTV, KWTV, National Mobile Television, Hooper Sound Productions.
• Consultant on broadcast equipment purchases and installations for churches, advertising agencies and production companies

Writer/Producer/Director — USPS Technical Training Center, Norman, OK n  1994-1998

• Produced/Directed live technical training courses delivered on the USPS satellite network
• Wrote scripts, created graphics, directed on-location camera crews and edited video
• Supervised and trained members of the production staff
• Designed production facilities and recommended equipment for purchase

Camera Operator/Lighting Tech. — USPS Technical Training Center n  1993-1994

• Operated studio cameras for live training broadcasts
• Shot video on-location at Postal Service facilities around the country
• Designed, constructed and lit studio and remote sets
• Provided audio/visual support to the TTC Conference Center

Graphics Operator — KOTV Channel 6, Tulsa, OK  n 1991

• Created video graphics for news, weather and public affairs programming

Production Aide — Oklahoma Educational Television Authority, Okla. City, OK  1988-1989

• Operated studio and remote video cameras, audio and videotape equipment
• Created video graphics, constructed and lit sets
• Videotaped daily sessions of the Oklahoma State Legislature

Awards

• 1920s Bison Football. (2011). Nominee. College Academics – Special Feature, College Sports Media Awards
• OU Basketball on the Sooner Sports Network (2011). Award of Excellence,  BEA Festival of Media Arts

• Attendee, (2011, July). Warner Brothers Media Lab / BEA Faculty Seminar, Burbank, CA.
• Invited Attendee. (2008, June). Summer Workshop on Teaching About Terrorism (SWOTT), Norman, OK.
• Faculty Fellow. (2006, October) International Radio and Television Society (IRTS) Faculty Seminar, NewYork
• Faculty Fellow. (2005, January). National Association of Television Program Executives (NATPE), Las Vegas. NV

• Producer/Editor, (2010) Centennial Moments video series
• Editor, (2008) OBU Promo Spot
• Producer, (2008) Interview with Myrtle Wellington Perry
• Executive Producer, (1998-present) Bison Sports Network
• Executive Producer, (1998-present) OBU Commencements
• Consultant (1998-present) A/V, satellite teleconference and computer equipment technical support for various colleges/departments on campus
• Consultant (2005) Shine, The OBU promotional video
• Faculty Sponsor (2001-2005) Lambda Chi Lambda
• Producer/Videographer/Editor (2004) James Hurley Memorial Service
• Speaker (2004) OBU Day in the Churches
• Producer/Director (2003) Governor Brad Henry Inaugural Prayer Service
• Audio Engineer (2002) OBU radio spots produced by PR dept.
• Producer/Editor (2001) OBU Promotional Spot for interactive CD-rom
• Producer/Editor (1999) OBU Promotional Spot
• Producer/Director (1999) President Mark Brister Inauguration Services
• Videographer/Editor (1999) Hollywood Biography, E! Entertainment Television
• Production Assistant (1998) OBU Campaign Video

• Producer, (2010) IMAG / Streaming, Baptist General Convention of Oklahoma Conference
• Editor (1999-present) Capitol Hill High School’s Chieftain Slideshow. Oklahoma City
• Editor (1999-present) Capitol Hill High School’s Senior Slideshow. Oklahoma City
• Technical Director (2006-present) Muscular Dystrophy (MDA) Telethon, Oklahoma City
• Producer/Videographer/Editor (2007) Singin’ In the Rain  film sequences, Shawnee Little Theatre
• Manager (1998-2007) public access, educational, government programming on Channel 30
• Videographer (2006) Arise & Build Groundbreaking, FBC-Moore
• Producer/Videographer/Editor (2005) Arise & Build Lifegroup Lesson, FBC-Moore
• Camera Operator (2001-2005) MDA Telethon, Oklahoma City
• Producer/Videographer/Editor (2004) Kingdom Families (8-lesson Lifegroup series) FBC-Moore
• Producer/Videographer/Editor (2004) VBS Highlight Video, FBC-Moore
• Consultant (2003) Fiber-optic transmission systems, Oklahoma Christian University
• A/V Consultant (2003) FBC Lawton, Oklahoma
• Producer/Videographer/Editor (2003) Workforce Oklahoma
• Consultant (2001-2002) Shawnee City Commission
• Producer/Videographer/Editor (1999) Action Inc.
• Producer/Videographer/Editor (1994-1997) United Way of Norman’s Day of Caring