Chapter 13 Television Studies: Alternatives to Empirical Approaches
Topics include: empirical research and television, critical research and television.
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Final page proofs for Chapter 13.
View it online, or download it for later reading.
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Figure 31.1
A stop sign, with dimensions marked on it that indicate Federal Highway Administration requirements.
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Figure 13.2
The Nike company's trademarked "swoosh".
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Figure 13.3
A boy stands on the grass in a suburban backyard.
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Figure 13.4
The Bernie Mac Show: Bernie addresses "America" from his easy chair.
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Figure 13.5
The opening shot of a 1959 Chevrolet car commercial tracks back from a close-up of a license plate to...
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Figure 13.6
...reveal a girl looking out the rear window.
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Figure 13.7
The order of shots in a sequence greatly affects their meaning. In this commercial a shot of a salesman praising the car cuts to...
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Figure 13.8
...a couple considering a car purchase, with the husband looking off to the left at the car and the wife looking at the husband...
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Figure 13.9
...followed by their son rubbing his nose impishly.
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Figure 13.10
Rearranging the order of the shots alters their meaning. If we start with the same shot of the salesman, but follow it with...
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Figure 13.11
...the nose-rubbing boy and then...
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Figure 13.12
...the couple, it suggests that the father is looking at the boy instead of the car.
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Figure 13.13
A woman in men's suspenders and cap...
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Figure 13.14
..and women with drawn-on mustaches in male attire transgress the boundaries between genders in Madonna's video for "Justify My Love."
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